SEO or Search Engine Optimization refers to the process of driving traffic to the website, and thus, improving the online presence of the webpage in a web search engine. No wonder then, that good content accounts for nearly 57 percent of SEO tactics used to increase organic traffic. SEO companies like Caseo provide online marketing services and help you run your business successfully. If you are a beginner, you can pick up tips from www.success.com/article/5-tips-for-running-a-successful-business, and master the art of running your business.

What are some of the SEO ranking factors that are making headlines this year? Take a look at the compilation.

1. Content Is King
The statement “Content is king (or queen)” can never be underestimated. Your website must have strong and relevant content for users to read. Include an authoritative post or a suitable link that captures the interest of the audience.

How do you achieve this? Hire the services of an SEO management company and watch the graph soar. There are suitable plans that start from a low price, and you can choose the best one according to the needs of your company.

2. Link Building
In the vastness of the web, links are like the streets that connect pages. Link building requires creativity and is an important part of an SEO’s job. Some of the types of link building include:
· Natural Links
These are provided by a site that wants to create a link to your brand or website. There is no specific action required except that there must be strong content.

· Manual Link Building
This includes simple tasks like filling forms or convincing a student that your resource is worthy of being included in the thesis.

· Self- Created
You must exercise caution while using these type of links as it is considered a spam these days. The process includes providing a chance to create links through blog comments or user profiles.

3. Anchor Texts
You will come across a clickable text mentioned in a hyperlink. The anchor text must be relevant to the page that you are linking to, rather than referring to the generic content of the web. Often times, these texts are highlighted in blue, while other color codes can be used.

For best results use competitive keywords that are relevant to your product or service.

Off-page SEO factors
So, you have some great content, suitable links, and relevant anchor texts. What about off-page user experience? Here are some of them that you should look into.

1. Page Loading
Imagine a scenario where there is a sale happening on one of the online shopping portals. You are eager to buy the products at a discount when you see a message that says that the page cannot be loaded. What seems like an eternity and a test of patience, the page reloads, only to interrupted by internal issues.

Research states that users are bound to skip a site that takes more than 3 seconds to load.

2. Mobile-friendly
It is an “app”-y world. With the introduction of apps and the convenience of using a mobile phone, it comes as no surprise that tools like mobile-friendly text top the list.

3. Secure Site
The symbol HTTPS signifies that the site is safe for browsing. Users are twice as likely to browse on sites that have an HTTPS seal.

Keep these points in mind, and implement them next time you want to create a website.

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